Since I was a child, IÂ've been captivated by the Olympics. My family watch television coverage together, and marvel as weÂ'd the stories of victory and defeat unfolded.

My father (Ron Soble) was a middle-class track athlete who won medals in national championships. Even tried out for the Olympic team. Unfortunately, he committed a foul in his attempt to jump operation and missed his chance to compete for glory Olympic, to her great disappointment.

Stories about athletes and their journeys to greatness or defeat have always captured my attention. Thata why I continue to tune in, despite all the statistical data presented suggest that I am one of the few who have the habit of seeing. The lessons that develop tell my story as a public relations professional, weight and offer ideas to inspire business people around the world. Here are some lessons from the Olympics in Torino, Italy to inspire his winning ways.

If you canÂ't go the distance, giving their place in the team someone who can. Figure skater Michelle Kwan acknowledged early in his practice that his groin injury would jeopardize his ability to win gold. He resigned his post on the Olympic team with Emily Hughes to give the U.S. a better opportunity.

In business or sport is essential to bring together the best team possible. Have the courage to make tough decisions when his team mounting that his vision of the company's performance has its best chance to shine.

It is much better than under promise and over delivery than risk a defeat very visible. The U.S. ski team was announced as the best in the world before these games. Expectations were high, and many of them were frustrated in the snow.

A lesson for business is to fly under the radar, keep the focus on the end of the game and emerge victorious with his team for having implemented an effort consistent performance speaks for itself.

If they fail, get up. Skier Lindsey Kildow took a terrible fall in his career that was downhill in an overnight stay in hospital. However, she returned the next day to make your next event your best effort. Courageous Olympic recoveries are sweet and give team members and fans courage to face their own challenges with determination enthusiastic. In business, how he deals with disappointment is an important measure of true spirit and leadership.

Jim Collins' bestseller Good to Great argues that successful organizations have people on the bus to achieve great results. An important corollary of this is to avoid missing the bus and run the risk of poor performance when it counts.

Olympic figure skater Peter Weir lost the bus for the long warm-up program and claimed to have left its aura in the Olympic Village. As a result, he arrived late to the ice and was unable to focus on developing a medal worthy performance.

In business, preparation, discipline, and focus on the goal are the essential ingredients for winning performance. Being late to the big event offers little solace to the teammates with every reason to expect outstanding performance.

If you canÂ't deliver the goods, offer no excuses. U.S. star speed skater Apolo Anton Ohno came up with their kind comments about the Olympic experience and its competitors South Korea to accept one of their bronze medals. Sometimes we just do Dona't. As Ohno said, a "short track. That's"

Wait to celebrate until the job done. Skier Bode Miller came to the games ready for the match at the Olympic level. Too bad I was not prepared to carry out on skis. In addition, the snowboarder Lindsey Jacobellis flew into his apparent victory in the snowboard cross and not a movement Showboat on the way to the finish line. She lost the gold medal in the process.

In business, Dona't take unnecessary risks or errors. Run like a champion. Represent himself and their organization in a way to win. Saying and doing things right, and never right youÂ'll repentance. And always remember that ita not over until ita over.

Use your 15 minutes of fame to make a difference for others. Long speedskating gold and silver medalist Joey Cheek used his time in the podium to call attention to a nonprofit organization that would benefit from Olympic cash earnings. In doing so, set an example for people around the world to follow. Corporate matching funds took the total donation to more than a quarter million dollars.

The stories that developed in the spirit of Olympic competition gave us all pause to consider what is possible beyond the world of sport, when we set out to achieve our dreams and go the distance in our own ways authentic.

Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that helps winning companies tell their stories and build their brands. She is also the creator/author of the Media-Savvy-to-Go publicity tips booklets, audio CD’s, and e-workbook that help business owners and independent professionals earn their own ink and air without spending a fortune. Publicity Hound Joan Stewart (http://www.publicityhound.com) says the tips booklets are a fabulous crash course on how to be media-savvy and that Publicity Hounds everywhere need to read Nancy’s tips. Visit http://www.nsjmktg.com to learn more. Get in touch with Nancy at 425-641-5214 or via e-mail at nancy@nsjmktg.com.

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