Skiing Clothing Sale

By admin, January 30, 2010 9:00 am

help with my home work?PLEASE?

Icestyle is a manufacturer of skiing products, including skiis, snowboards and skiboards, outdoor clothing and ski accesories. Recently it has found that the price of skiing holidays for it’s customers has risen by 4 per cent due to the level of the exchange rate. This resulted in a 6 per cent fall in sales last year.In attempt to battle against the fall in demand, the business launched a high profile marketing campaign designed to promote ski wear as leisure slothing. It particularly targeted the ‘youth market’, attempting to stress a link between extreme sports and fashion. So far a 10 per cent increase in advertising expenditure has resulted in a 2 per cent increse in sales.
Using th figures above calculate the:
cross elasticity
advertising elasticity of demand

Do your own homework.

Adjusting Ski Stance on 2010 Arctic Cat Crossfire R 800


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